Live Scoring Systems

Benefits of Advertising on Live Scoring Systems:

High Engagement: Live sports or event scoring attracts highly engaged viewers who check scores frequently, providing repeated exposure to ads.
Targeted Audience: Advertisers can reach specific demographics who are interested in particular sports or events, enhancing the relevance and impact of their ads.
Real-Time Exposure: As live scores are updated in real time, ads integrated into these systems are seen as part of the ongoing excitement, potentially increasing positive brand association.
Increased Recall: Ads placed in dynamic, constantly updating environments like live scores are more likely to be memorable due to the ongoing interaction of the audience with the platform.

Supporting Statistics:

Engagement Levels: Studies have shown that live sports events drive 67% higher engagement online compared to non-live posts, indicating a more attentive audience.
Conversion Rates: Real-time advertising can lead to higher conversion rates, with some businesses seeing an increase in click-through rates by up to 20% during live events.
Brand Recall: Advertising during live events has shown to increase brand recall by over 30%, as the audience is more attentive and engaged.

Estimated Stats For Live Scoring Campaigns

To estimate the benefits and impact of advertising on live leaderboard screens during an event, consider these points:

Visibility and Exposure:
- Each of the three screens at the event, plus visibility on social media and the dedicated app, ensures multiple touchpoints for advertising exposure.
- Assuming each player at an event with 100 participants has a social circle or following that includes at least 10 people, your potential direct reach could expand to approximately 1,000 individuals, not counting additional app users and social media reach.

Engagement and Interaction:
- Engagement rates on dynamic content like live scores typically surpass standard advertising because viewers are more likely to repeatedly check updates.
- Advertisements integrated into the leaderboard might see higher interaction rates, as users are engaged with the content, leading to increased brand awareness and recall.

Extended Reach:
- The clubhouse setting before and after events, along with normal foot traffic around the club, further extends ad visibility beyond just the event participants to potentially hundreds more on any given day.

Here are ten creative advert ideas tailored for different business types, designed to target viewers in a golf club setting:

Real Estate Agency: Showcase luxury properties with a virtual tour accessible via QR codes, highlighting exclusive properties near golf courses.
Luxury Car Dealership: Display a sleek, new model with an invitation for a test drive event hosted at the club, emphasizing the style and comfort suitable for golf enthusiasts.
Financial Services: Offer a complimentary financial consultation for club members, focusing on investment opportunities and retirement planning for affluent clients.
High-End Retail Store: Promote a fashion show event at the club featuring exclusive brands, with special discounts for attendees.
Legal Firm: Advertise estate planning services with a free seminar on asset protection and legacy planning for golf club members.
Travel Agency: Introduce tailored golf vacation packages, featuring renowned golf destinations with a booking discount exclusive to club members.
Tech Gadgets Shop: Highlight the latest in high-tech golf accessories and wearables that can enhance their golfing experience.
Health and Wellness Spa: Promote relaxation and wellness packages ideal for golfers, like post-game massage treatments and wellness weekends.
Insurance Company: Feature specialized insurance products for golfers, such as equipment and personal accident insurance, with quick sign-up options at the club.
Gourmet Restaurant: Advertise a tasting event at the club, with samples of signature dishes and special menu pricing for club members.