Summary:
The **Golf Growth Group**, incorporating **Pinnacle Media Partnerships** and other brands, is a pioneer in blending technology with golf, committed to evolving the sport by enhancing its accessibility and appeal to non-golfing business leaders and increasing footfall to venues. We have successfully designed and installed advanced golf tech at over 650 venues across the UK, Ireland, and mainland Europe, asserting ourselves as market leaders and have affiliated with over 12,000 companies for corporate golf memberships.
Achievements:
1. **Revenue and Customer Satisfaction:** Achieved over £40 million turnover in corporate golf sponsor revenues and in the region of £50m in revenue for golf clubs through our activity, whilst maintaining a 98% satisfaction rate among our corporate customers.
2. **Technological Innovations:** Launched a plethora of tech solutions, including VR course design, live scoring systems, and 3D flyovers, becoming preferred suppliers for renowned entities like SkySports and Macdonald Hotels.
3. **Expansion and Growth:** Emerged robustly from a recession and the COVID-19 pandemic, expanding our operations and workforce significantly, and providing services to new golf clubs and gaining several partnerships in different countries.
4. **Community Impact:** Contributed to community safety during the pandemic by providing sanitizing stations and promoted the industry by mentoring apprentices.
Challenges:
Despite our successes, we’ve faced criticisms and misconceptions, mainly due to delivery issues stemming from high demand, misunderstandings about our profit margins and contract renewals, and prejudices within the traditional golf club management communities. These issues, compounded by the industry’s resistance to fully commercial, innovative approaches, underscore the need for transformative entities like ours.
Initiatives and Offerings:
Reinforced by substantial investment, we are intensifying our tech outreach under the EGT banner, aiming to provide our full tech package to 400 golf clubs globally in the upcoming 12 months, prioritizing commercially focused golf groups and hotel operators. Our offerings include 3D flyovers, VR visualizations, handheld scoring devices, LCD screens, venue/group apps, and more, all aimed at enhancing user experience and club promotions.
Funding and Relationships:
We endeavor to forge relationships and assist clubs financially by organizing launch events to introduce all sponsors and by donating £ to each club within six months of the signature.
Moving Forward:
While we remain unwavering in our commitment to push boundaries and fuel the sport’s growth, the realization of our vision necessitates stripping away industry gossip and recognizing the commercial viability and revolutionary essence of our initiatives.
Conclusion:
The Golf Growth Group, steadfast in its mission, has been a harbinger of transformative change in the golf industry, surmounting challenges and misconceptions to bring forth technological innovations and expand the sport’s appeal. By continuing our endeavors, we aim to surmount prevalent industry prejudices and pave the way for a more inclusive and commercially viable future for golf.