Push Notifications

---

Push notification campaigns, particularly when targeted towards an 'A plus' demographic of active smartphone users, offer impressive engagement and conversion potential. Here are some estimated stats based on industry standards and the unique characteristics of a high-value audience:

1. Open Rates: Push notifications enjoy high open rates, with industry averages around 40-60%. For an 'A plus' demographic known for its active engagement, rates at the upper end of this range or even higher are achievable, especially with personalized and relevant content.
2. Click-Through Rates (CTR): The CTR for push notifications can vary widely, but well-targeted campaigns to an engaged audience like this could see rates of 10-20%, significantly higher than many other marketing channels.
3. Conversion Rates: While dependent on the offer and the alignment with the audience's interests, conversion rates from push notification campaigns can range from 2-5%. For a high-value audience, tailored offers could push these numbers even higher, particularly for exclusive or luxury products and services.
4. Engagement Increase: Businesses leveraging push notifications often see a 20-30% increase in engagement with their app or website, as these notifications can effectively bring users back and encourage interaction.
5. Retention Rates: For apps and platforms utilising push notifications, retention rates can improve by 50-100% within 90 days of a user opting in to receive notifications, showcasing the power of this tool in building long-term customer relationships.
6. ROI: The return on investment for push notification campaigns can be substantial, with some businesses reporting a ROI of over 200%, thanks to the low cost of sending notifications and the high value of conversions achieved.

When considering these potential impacts, it's crucial for businesses to craft their push notification campaigns with precision—targeting the right users with highly relevant and personalised messages. For an 'A plus' demographic, this means focusing on exclusivity, personalization, and timeliness, ensuring that each notification adds value and enhances the user's experience with the brand. This approach not only maximizes the direct benefits in terms of engagement and conversions but also strengthens brand loyalty and reputation among a highly desirable audience.

here are personalized approaches based on the business type of some of our clients:

• Personal Shoppers: Offer services of personal shoppers or exclusive viewing appointments for new collections, targeted at users who frequently purchase or browse high-end products.
• Limited Edition Alerts: Notify users about limited edition releases or exclusive collections that match their past interests or purchases.

• Private Viewings: Offer private viewing invitations for premium properties or developments, personalized based on the user's search history or expressed preferences.
• Market Insights: Provide personalized market insights and investment opportunities in locations of interest to the user.

• Customized Travel Packages: Push notifications about bespoke travel packages or exclusive deals at high-end resorts, tailored to the travel preferences and history of the user.
• VIP Event Invitations: Invite users to exclusive events or experiences based on their location and interests, such as private dinners with renowned chefs or secluded beach retreats.

• Test Drive Invitations: Offer personalized invitations for test drives of new models, considering the user's interest in specific car types or brands.
• Exclusive Launch Events: Notify users about launch events or early viewing opportunities for new models that align with their preferences.

• Tailored Investment Opportunities: Share investment opportunities or financial services tailored to the user's interests or portfolio preferences.
• Exclusive Financial Webinars: Invite users to webinars or consultations on wealth management, estate planning, or investment strategies, personalized based on their financial activities.

• Private Dining Invitations: Offer invitations to private dining experiences or wine tastings, personalized by the user's culinary preferences or past dining history.
• Membership Offers: Notify users about exclusive membership opportunities or special events at high-end clubs or restaurants, based on their interests.

• Personalized Wellness Retreats: Promote personalized wellness retreats or fitness programs, targeted based on the user’s wellness interests or previous activities.
• Exclusive Fitness Classes: Invite users to exclusive classes or sessions with renowned trainers, personalized to fit their fitness goals or preferences.